RedZed wanted to create a white paper on the growing financial influence of women. The content was valuable but also complex and data-heavy, the risk was it could feel dry, overwhelming, or get lost among similar reports.

I transformed the content into a visually engaging publication, building a clear hierarchy and layout that guided readers through the narrative. Infographics, bold typography, and consistent brand styling made the information approachable while keeping the design aligned with RedZed’s modern, confident voice.

The final white paper was praised by RedZed’s Executive Leadership Team for its clarity and polish. Beyond internal recognition, the piece became a powerful awareness tool with brokers, investors, and partners, in just one month, it was presented three times and viewed 157 unique times. What started as an information-heavy report became a marketing asset that elevated both the message and the brand.