For Valentine’s Day, RedZed wanted to create a lighthearted campaign that stood out in a competitive finance market and built quick brand visibility. The challenge was the tight turnaround, the idea came from the marketing team, but as the sole designer I needed to shape it into a polished, multi-channel campaign fast.

I developed a visual direction that mixed playful heart motifs with soft pops of colour, balanced by a clean, professional edge to keep the brand’s credibility intact. From digital and print to event signage and merch, I produced a cohesive suite of assets that carried the same energy across every touchpoint.

The campaign delivered results beyond expectations. Not only did it help boost RedZed’s volume during the period, but it also made an impression on audiences, with feedback that people were “seeing RedZed everywhere.” It was proof that even under pressure, thoughtful design can cut through, create visibility, and make a financial brand feel fun.