When RedZed extended its partnership with the Melbourne Storm through to 2028, the goal was to celebrate one of the longest-running collaborations in the NRL with a bold, high-impact announcement. The challenge was to turn the news into a moment that felt worthy of the milestone, something that would stand out to fans and reinforce the strength of the partnership.

Working to a tight deadline, I designed a suite of billboards and digital banners to hero the announcement. On the day of the reveal at AAMI Park, I was the on-site photographer for RedZed, capturing the signage I designed as it was unveiled around the stadium. Using this content, I produced a short social video that brought the story to life online, tying together the energy of the event with a clean, cohesive visual style.

The result was a dynamic announcement that captured attention, earned strong internal feedback, and visually reinforced RedZed’s ongoing commitment to the Melbourne Storm.