RedZed wanted to strengthen its presence in the market with magazine ads that spoke directly to two of its most important audiences: investors and brokers. The challenge was to create distinct messages for each group while keeping everything consistent with the brand’s bold, self-assured voice.

I designed two ads that balanced clarity with creativity. For investors, the focus was on RedZed’s stability, an 18-year track record, strong market position, and leadership in a niche space. The clean layout, confident typography, and no-nonsense design reinforced a sense of reliability and trust. For brokers, I created a more emotive, visual concept: a customer moving seamlessly between life and business moments, a metaphor for the flexibility and support RedZed provides. A carefully blended photo composition carried the story, backed by a clear callout to RedZed’s adaptability.

The two ads worked together to deliver targeted messages that resonated with their audiences. Investors saw a brand built on longevity and strength, while brokers connected with a brand that understands and supports real-world challenges, all while reinforcing RedZed’s confident identity.