Good Life Adventure Club wanted a fresh collection that captured the adventurous, outdoor spirit of the brand while staying connected to its roots. The brief was to design a series of nautical-inspired t-shirts and patterns that would feel cohesive as a collection but offer variety to appeal to different audiences.

I created a mix of designs, some more classic and on-brand, using traditional nautical motifs to reinforce the identity, and others that pushed boundaries with bolder, more playful interpretations to bring a unique edge. Alongside the t-shirt graphics, I developed repeat patterns that added depth to the collection and opened opportunities for application across apparel and accessories.

The final collection balanced familiarity with fresh energy, giving Good Life Adventure Club versatile designs that felt authentic to the brand while sparking curiosity with something new.