Good Life Adventure Club is an urban fashion brand based in South Korea, known for its adventurous spirit and urban-focused style. To help them connect with an Australian audience, our team of four produced a lifestyle shoot in Victoria, showcasing their new collections in real outdoor settings.

My role focused on directing the shoot, capturing the photography, and editing the final imagery. The creative direction highlighted the versatility and outdoor value of the clothes while staying true to the brand’s urban edge. By scouting locations and shaping the look and feel of the shoot, I ensured the visuals felt authentic and resonated with a local audience.

The outcome was a cohesive set of engaging, locally relevant images that strengthened the brand’s presence in Australia while reinforcing its identity as fashion designed for everyday adventure.