Crème de la Crème needed a brand identity that mirrored its philosophy: blending classic patisserie charm with a modern sense of refinement. The challenge was to capture both simplicity and indulgence in a way that would feel timeless but also fresh and inviting.

I developed a full visual identity that paired elegant typography and soft textures with a palette designed to feel as appetising as the patisserie’s own creations. From the logo and brand colours to uniforms, documents, in-store posters, and wall decals, every element was designed to work together seamlessly. The identity was crafted to be polished and cohesive, yet still delivered those small moments of delight that keep a brand memorable.

The outcome was a consistent, elevated identity that enhanced the customer experience at every touchpoint. Walking into the store, customers were met with a brand that felt refined yet approachable, one that made each visit, and every bite, feel just that little bit more special.