Bloom Occupational Therapy needed a brand identity that reflected its values of growth, care, and connection. The challenge was to design something that felt calm and approachable for clients of all ages, while still carrying the professionalism required in a healthcare setting.

I collaborated closely with the client, presenting three distinct concepts that each explored different interpretations of growth and support. The chosen direction centred on a hand holding a blooming flower, a symbol of guidance, development, and the supportive role of the therapist. Soft, organic cursive paired with clean typography reinforced the balance of playfulness and professionalism, while the illustrated mark added warmth and relatability, particularly for younger clients.

The final identity struck exactly the right tone: uplifting, supportive, and empowering. By blending gentle curves, approachable visuals, and a thoughtful symbol, the brand communicates a sense of trust and positivity, a perfect reflection of the care clients can expect on their journey of growth.